Free video opens gateway to success in China

The webinar video is hosted by John Browett, CLPA Acting General Manager, who provides a fascinating overview of the Chinese automation market from its potential, to background on the Asian network of choice, CC-Link, growth sectors and practical advice on how to make headway in the market. This advice includes information on how the G2C campaign will assist with product development, technical support and local sales opportunities.

The G2C programme is being supported by fourteen key European CLPA partners (3M, ABB Robotics, Balluff GmbH, Bihl+Wiedemann GmbH, Cognex, Datalogic S.p.A., Hilscher Gesellschaft für Systemautomation mbH, HMS Industrial Networks, IDEC Corporation, Mitsubishi Electric Europe B.V., Pepperl + Fuchs GmbH, Pro-face Europe B.V, WAGO Kontakttechnik GmbH & Co. KG and Weidmüller’s Ethernet infrastructure business unit). The CLPA is using its strong presence in the region to support and enable greater European participation in the Chinese automation market. John Browett, CLPA Acting General Manager explains further.

‘CC-Link has become a de-facto standard in many Asian industries, with the majority of the flat panel display industry using CC-Link for example. The CLPA is using its strength in Asia to help European device manufacturers develop and promote CC-link enabled products that will find far greater market acceptance in China. As a well supported open-standard it also has a far higher potential for growth in the future, as many partner companies have already recognised.’

Initially G2C is being targeted at European device manufacturers who are seen as strategic important on a global scale. The campaign divides into two key areas of assistance; the first is to help get a CC-Link product ready for the Chinese market, the second step is to assist with promotion.

The end goal is twofold. Firstly, CLPA plans to have significantly helped European companies with their success in the Chinese market. Secondly, it is hoped that increased uptake of the network in the European automation community will therefore also lead to an ever increasing list of new industries in Europe also discovering the many benefits of The Non-Stop Open Network ™.