Electrox lasers score a hole in one for Midas Golf

The family-run company assembles custom fit golf clubs to customer requirements on behalf of global names such as Puma and Nike. Traceability is key, so each set must be permanently marked with a unique serial number. Furthermore, the company needed a marking process that was repeatable, highly legible, adaptable and easy-to-use. With this in mind, Nike recommended Electrox Lasers as they were already being used by their American suppliers and met the firm’s exacting requirements.

Prior to purchasing the first Laser, the Electrox team spent time understanding Midas Golf’s operation and developed a solution to meet their exact needs. The heavy-duty steel MaxBox Plus workstation, which has been designed specifically for large component marking, was customised to include side-access and special tooling to hold the golf clubs securely in place. This is complemented by the Scorpion Rapide Fibre Laser, which offers precise high speed marking with no loss of marking resolution on a wide range of materials including both metal and plastic.

Joanne Womersley, co-owner of Midas Golf, explains: “We need to mark our customer’s logos onto the equipment as well as serial numbers for custom identification. Naturally, we wanted a solution that was accurate and efficient but also one that is easy to use. The Electrox Scorpion Rapide Lasers and MaxBox Plus fitted the bill perfectly.”

The Laser can be used safely by Midas’ staff with the minimum of training. “Once the workstation has been programmed and staff are shown how it works, it’s just a case of loading the machine, pressing a button and off you go!”

Midas Golf were so impressed with the results that when they won the Puma contract they purchased a second laser to expand their marking capability. “Having the lasers in-house means we don’t need to pay sub-contracting costs. What’s more, the newer MaxBox Plus can mark up to six clubs each with a unique serial number in one go, which offers significant time and cost savings,” said Joanne.

Adaptability has also been an unexpected benefit of the Electrox lasers; sports equipment brands invest a huge amount of time and money developing new materials to give their golfer’s the winning edge. But thanks to the wide range of materials that can be marked using the Scorpion Rapide, Midas Golf has not needed to invest in new equipment to keep pace.

“As a growing family business, it’s essential that we have the tools to meet the exacting standards of our customers,” said Joanne. “Electrox Lasers have allowed us to develop and grow our business in line with customer requirements, and will continue to do so in the future.”