Computing Machinery and Intelligence, the seminal paper by Alun Turing, posed the question, “Can machines think?” Turing's research proved that a digital computer could simulate the behaviour of any other digital machine, given enough memory and time. Here, Marek Lukaszczyk, European and Middle East Marketing Manager at WEG, explains how this has led to an effective digital manufacturing environment in which the potential of Artificial Intelligence (AI) in electric motor and drive applications could soon be unleashed.