Even though we are only half-way through this year’s HANNOVER MESSE, it has been announced that HANNOVER MESSE 2018, Mexico will have the honour as the show’s official Partner Country. A formal agreement for Mexico’s Partner Country participation was signed today at this year’s show by representatives of Deutsche Messe and the Mexican government.
Industry 4.0, energy and environmental technologies, vocational training, startups and direct foreign investment are among the themes that will feature prominently in Mexico’s 2018 showcase. Mexico is the first Latin American nation to ever present itself as a Partner Country of HANNOVER MESSE.
The agreement giving the official green light for Mexico’s 2018 Partner Country participation was signed by Deutsche Messe’s Managing Board member Dr. Jochen Köckler and ProMéxico CEO Paulo Carreño in the presence of Mexico’s Secretary of Economy, Ildefonso Guajardo Villarreal.
ProMéxico is the Mexican government’s international trade and investment promotion agency. “Mexico will now be the star attraction on the international industrial stage for an entire year,” remarked Köckler. “This is a win-win partnership for everyone and will do much to grow and improve economic relations between Mexico and Europe,” he added.
Currently, almost 80% of Mexico’s foreign trade is with countries in the North American economic zone. Mexico is currently also seeking to negotiate a new, reformed free trade agreement with the European Union aimed at expanding trans-Atlantic trade and investment.
Against this background, the Partner Country participation at HANNOVER MESSE 2018 is an excellent opportunity for Mexico to present its new technologies, investment opportunities, innovative growth strategies and research projects to the shakers and movers of the global industrial scene.
Over the years, Mexico has steadily grown in importance as a market and investment location for companies in many European countries, including Germany. More and more German subcontractors are establishing a presence in Mexico in order to service its growing manufacturing industry. At the same time, the country’s energy market liberalization strategy is opening up exciting opportunities for German investors. Moreover, Mexico is by far the biggest country of destination for German exports to Latin America.