Sudlows Rebrand Goes Live

/>From this month the company will be rebranded under the name Sudlows Ltd, following an extensive restructure of the company’s overall business strategy. A momentous undertaking for the Manchester based company, who celebrate their 100 year anniversary in 2012.

The significance of their rebrand marks a century of ever evolving trends in their overall company development and reflects a contemporary positioning of their integrated structure retaining the heritage and personality of their established service offer.

Sudlows Commercial Director Chris Dummett said:

“Since our beginnings in 1912 the process of branding has progressed so dramatically. The channels of communication between business and customer were very limited and as such could only travel a limited distance.

“Marketing, branding, websites and PR are all vital in this digital age but equally the one thing I am very proud of is our strong reputation and the fact that word of mouth is still the best marketing tool at our disposal. The difference these days is the speed and scale at which we can communicate with our clients and it is for that reason we have invested heavily in keeping ahead of the market.”

To align with this success, Sudlows called upon integrated marketing agency, Cube3 to advise and create their overarching marketing strategy including a new corporate ID and digital proposition to take them seamlessly into the next 100 years of trading.

Armed with a clear framework, the redeveloped website, which was officially launched this month, now allows visitors to navigate around the six specialist divisions of Sudlows. The high impact, yet adaptable design reflects the strength of each division as well as uniting and connecting them to the Sudlows integrated service solutions within a consistent umbrella brand style.

Sudlows Managing Director John Collins commented:

“It’s a tricky process taking 100 years of evolution and making sense of it in the wider context of a clear representation of who we are. I think we have achieved it and I know our team will benefit from a unified presentation of what we do and how we can combine all our expertise to ultimately provide our customers with a solution that delivers right at the core of their business”

Sudlows is one of the oldest electrical firms in the UK and continues to evolve in response to changing technological and service requirements of their expansive customer base.

Further, their Electrical Services capabilities and their complimentary Connectivity Solutions Division, which provides Structured Cabling and Optical Fibre Systems for both internal and external contracts, completes their overall credentials as an integrated supplier of cutting edge Data Centre solutions.

Sudlows have enjoyed increasing commercial success this year with a healthy growth in both turnover and staff. This magnitude of new business has been acknowledged by being shortlisted for the 2010 Manchester Evening News Business of the Year.