Industrial visualization is in a state of change. Now, industrial user interfaces take on inspiration from consumer-oriented products like personal computers, mobile phones, MP3 players, etc. with advanced 3D-style graphics, icon based navigation and controls. However, impressive user interfaces have a wider perspective reaching beyond the good looks. They motivate users and operators to interact with the working environment in a positive way. The traceable consequence is a more efficient work flow and reduced downtime - both factors which lead to increased profit.