Personal Protective Equipment Goes Green

For more than 10 years, the Timberland ready-to-wear brand has been developing a global strategy focused on sustainable development, respect for the environment and the promotion of human interests. As a passionate advocate for eco-awareness since the very beginning, Timberland shares these values of environmental stewardship with Timberland PRO, a high-end brand devoted to protective equipment in the workplace. Timberland PRO is a forerunner; it wants to prove that a green strategy is not incompatible with the business environment—quite the contrary. This is why the brand began implementing concrete, significant measures towards this goal in 2008.

A 2008 collection that includes organic cotton and recycled polyester

In 2008, the Timberland PRO collection expanded to include new styles made from organic and recycled materials.

Among these forward-thinking innovations is a trendy polar fleece jacket made entirely from recycled polyester; it will be featured in the pages of a catalogue printed on 100% recycled paper. Crafted from 21 plastic bottles (for every size M), this polar fleece jacket can be layered over a light, comfortable and sturdy t-shirt woven from organic cotton (67%) and recycled polyester (33%).

The launch of the 2008 collection enabled Timberland PRO to achieve its goal: give its customers the opportunity to choose clothing that is environmentally neutral. It's a first in a professional setting! Timberland PRO has no intention of resting on its laurels--there is still a lot of work to be done, but the process is well under way.

Moreover, in an effort to be completely transparent to those who use its products, Timberland PRO has decided to package all these latest styles with an eco-conscious label that is also printed on 100% recycled paper to educate consumers. At Timberland PRO, respect for the planet is inextricably linked to respect for human beings, whether they're customers or not. Furthermore, Timberland PRO strives to provide comprehensive information so that consumers can make fully informed choices.

Symbolic of the brand's success among professionals who often work in dangerous environments, Timberland PRO professional footwear has been carefully studied by the teams tasked with finding concrete practices to embody the company's commitment to sustainable development.

They exceeded their pre-defined goals and the result of their efforts is a 100% recyclable shoe box. Fabricated entirely from recycled paper, with no glue and printed with soy-based ink, this environmentally innovative box proves that sustainable development is not solely the domain of mass consumption products. Timberland PRO now offers to independents, skilled contractors and all other users of protective equipment products that are not only at the forefront of technology, but that are also ecologically remarkable.