At its annual Automation Fair, Rockwell Automation unveiled its new brand promise: expanding Human Possibility by combining the imaginations of people with the intelligence of machines. The promise supports the company’s emphasis on bringing The Connected Enterprise to life and how, by linking people, machines and data across an entire business, manufacturers become more effective and productive.
“The new Rockwell Automation brand emphasises the central role that people play in advanced manufacturing and underscores our focus on ways we maximise performance, advance innovation and drive growth,” said Blake Moret, Chairman and CEO, Rockwell Automation.
“Together with our partners at Automation Fair, we are demonstrating how to bring The Connected Enterprise to life, empowering our customers to build more efficient, nimble and productive businesses.”
Thousands of global manufacturing leaders gather in Philadelphia to experience the latest technology and discuss industry trends impacting today’s manufacturing climate such as cybersecurity, female leadership, the skills gap and STEM.
Much of this compelling conversation will be shared over Facebook Live broadcasts featuring Rockwell Automation and other thought leaders.
Throughout the event, Rockwell Automation and members of its PartnerNetwork will showcase how new products and solutions support: