The library consists of three parts: Introduction, Products and Company Promo. The Introduction provides company history, a product overview, IS software overview and information about the Juki advantage. The next section ― Products ― discusses the OPASS, 01005 placement, the KE2070 and KE2080 Series, FX-3 introduction, overview and product guide, W510 Selective Solder, and S3532 Selective Solder. Finally, the Company Promo describes why Juki’s products and technologies are advanced and why the company is the best choice to provide innovative automated assembly products. As an additional benefit, the video library links back to www.jukiamericas.com, allowing visitors to obtain additional information regarding the company, its products, training, news and full contact information.
“The new Juki video library is a very important tool in promoting the success of Juki’s product solutions that meet the needs of the evolving SMT manufacturing industry,” said Geron Ryden, Juki’s Marketing Manager.
The online video library was created by Rising Stream Media, a Raleigh, NC Web design, video production and online marketing solutions.
“The goal was to build a custom video player application that streamlined the entire process for Juki, while also making it easy for viewers to access Juki’s entire video library from a single location,” said Patrick Byrd, Co-Owner of Rising Stream Media.
Juki’s custom-developed interactive video player was designed to showcase the complete video library. The player features a back-end content management system for updating the video library, inserting marketing messages and branding the video player interface. The backend editor makes it easier to manage, update and post new videos to the Web site.
Rising Stream Media developed Juki’s current Web site from start to finish, produces its promotional product videos, and provides ongoing maintenance to the Web site content and video library. The company also produces Juki’s visuals and video presentations for tradeshows.
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