‘We move the world’ is the company motto of iwis, the Munich based, globally active manufacturer of precision chains and mechanical drive systems for the automotive sector and the mechanical and plant engineering industry. iwis has now relaunched their website, creating a more user friendly interface for customers.
Particular care was taken to incorporate expressive stills and videos, while the new, modern, ‘airy’ design allows the clear, at-a-glance presentation of detailed information about the company and the entire product portfolio.
The new website also features a shop system – iwis is still the number one supplier of high-quality roller chains from stock. Now ISO 606-standard roller chains in multiples of five metre lengths, JWIS and ELITE brand chains, sprockets, idler wheels and flat top chains are available for ordering online. The range of products available from stock also includes numerous coated and corrosion-proof chains, as well as nickel-plated maintenance-free chains, galvanised and stainless steel chains.
Additional products will be incorporated in the shop system in the future. Individual sprockets can be requested via the Chain Configurator. Customers can also upload drawings for this purpose, or request special chains using the corresponding forms in the Customer Service section. Another new feature is the link to a product information management system, which displays products attractively and ensures they can be selected, added to the shopping cart and ordered quickly and easily. Web shop and website have been brought closer together, so it easy to purchase products and access information.
An important innovation in terms of content is that all four divisions, Engine systems, Drive systems, Agrisystems and Systemtechnik, are grouped together on the Home page, so users can see and browse all divisions at the same time and are not limited to one division at a time. In addition, the site has become responsive following the relaunch. The new web design enables the clear, user-friendly display of information on smartphones and tablet PCs.
Initially the content on the new website will be available in German and English, and eventually in a total of eight languages. An autocomplete function will make it much easier to search for specific products or topics, and the Download section has been completely overhauled. All in all, the new website offers visitors an optimised user journey, a clear organisational structure and easy handling, ensuring that users reach their goal faster.