With an extensive assortment of metal cutting knowledge, the site will offer information on the best machining methods, how to choose the right products, how to maintain products, and how to optimize productivity.
“In a content rich environment like the internet, it is important to reach customers in a way that’s as easy as possible for them,” said Björn Roodzant, Senior Manager for the Global Web. “The customer should be able to choose how and when to interact with us and do business. With the new web we hope we can guide them in that process.”
To further improve overall user experience, the site includes:
Powerful search engine
The enhanced search engine offers a fully searchable database of indexed content such as articles, product codes, product families, videos and images, creating a seamless user experience. With the help of autocomplete functionality, the search engine guides the user to the appropriate information with ease.
Online ordering service
A convenient self-service shopping area allows customers to purchase products directly through the site. The Online ordering service offers easy and quick registration for new customers, pricing, product availability information, package tracking, and order and invoice history, among other features.
Tool Selector
An advanced tooling service provides cutting tool recommendations based on user parameters such as “working material” and “task.” All product information is based on the new ISO standard (13399) to ensure quality product data.
Local content/events
Users will now be able to view the latest news in a given market and register to attend local training events and educational seminars.
Write a comment
No comments