International engineering firm invests in digital strategy

7th December 2018
Posted By : Anna Flockett
International engineering firm invests in digital strategy

A Yorkshire-based engineering firm, operating in the print industry, has invested £110,000 in its digital marketing strategy. Absolute, based in Huddersfield, has appointed Leeds-based creative agency, Tall to strengthen its online presence. The two businesses first worked together on the development of Absolute’s ‘Sono’, the world’s first and only ultrasonic on-press cleaner.


Through 3D visuals, animation, digital and print literature, video, website UX planning, design and build, Tall brought to life the ‘Sono’ product, enabling Absolute’s customers to assess cost savings, performance and usability.

Following the success of Sono, Tall has now been contracted to create a digital brand re-fresh for Absolute’s three remaining products, giving each its own identity whilst bringing them in-line with the revised parent brand.

Tall will take a digital-first approach to the re-brand and use it to create more life-like animations of the products, supporting the development of Absolute’s on and offline marketing collateral.

Anthony Whiteside, managing director of Absolute said: “Working with Tall has allowed us to create a professional image for a new brand which has had a great response. The success is largely down to the website which acts as our international sales force as 85% of our customers are overseas. We’re working with the biggest manufacturers of packaging products across the world and we expect to supply systems worldwide in the coming months.

“Our ongoing partnership with Tall will allow us to extend our success across the group to assist in achieving our ambitious global growth targets.”

Director of Tall, Behrooz Saeed commented: “We have a long-standing relationship with Absolute which began undertaking ‘Gravity’, a bespoke analysis of the company. This led to the development of the Sono brand and website which has been so successful that we will continue to work with the engineers to showcase their remaining products in line with Sono.”

Absolute, which formed part of the global Pamarco group in 2013, has plans to double in size over the next four years.

Founded in 2011, Tall is at the forefront of the digital design sector. The company produces creative experiences for a range of clients, with extensive experience in manufacturing and engineering.

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