J. Murphy & Sons Limited (Murphy) brought Fat Media on board last year to carry out an extensive re-design of their online presence, which included several months of testing and research to help inform the design of the new website and how mechanisms could be developed for online lead generation.
Murphy operates in the UK, Ireland and Canada and has worked on some of the country’s major landmark schemes including the 2012 Olympic Park project as well as several schemes for National Grid.
Fat Media’s Emilie Care led the work, she said: “We are developing somewhat of a specialism in the engineering sector having recently completely a scheme for engineering firm Gilkes. This project for Murphy was a big one for us, as it began with an in-depth testing stage involving everything from stakeholder workshops, competitor analysis, and extensive user experience research. This stage was key to then developing a website that delivered both in the way it looked but most importantly how it converted traffic into enquiries.
Following the UX testing stage, Fat Media redesigned the site with improved navigation, a fully editable CMS system, new content and calls to action on pages to help drive quality business leads.
Emilie said: “This has been a large-scale project for us, really breaking down the website to its nuts and bolts to find out what worked, what didn’t and what was needed to really engage with users and drive leads.
“Some of the redesign was simple things such as placing relevant content higher up the page and introducing sticky get in touch forms at the bottom of the site, while some of the work involved looking at site usage analysis and the results of the workshops to target pages which really weren’t working effectively.”
Chris Mostyn, Head of Marketing and Communications at Murphy said they’d already seen the benefits of the new site: “Since launch, we’ve seen new users increase by more than a quarter, which really reflects the hard work we put in with Fat Media to do our planning and research up front. We wanted a site that catered for our different businesses while also presenting the people of Murphy and the great work we do in a much user-friendly way. It was a real collaborative effort and it was great working with Fat Media and their expertise to get this one over the line.”