A new intelligence-led B2B marketing agency can now help engineering and construction firms, as it leverages the power of data to create targeted, bespoke marketing campaigns that drive engagement and deliver true return on investment. Transmission has been launched to provide the engineering sector with accessible and highly sophisticated B2B marketing solutions, designed to support the creation of quality sales leads.
Transmission claims to adopt a highly scientific and analytical approach to unlock the full potential of its extensive suite of B2B marketing solutions for each individual engineering client. This includes the option of Account-Based Marketing (ABM), a relatively new approach outside the technology industry, which utilises sophisticated algorithms to identify potential targets, before drawing on insightful data to create a personalised campaign message on the most relevant platforms.
Transmission will bring together a number of specialist teams, under one roof, to deliver a fully integrated solution from campaign conception to delivery. This ensures any content is completely fit for purpose, has maximum impact, minimum wastage and is fully measurable. It removes the need for businesses to employ multiple agencies and delivers increased efficiencies and a reduction in internal management time.
Alex Wares, Managing Director of Transmission, said: “With the Office of National Statistics suggesting that growth in the engineering sector remains ‘sluggish’, our portfolio of solutions is designed to help organisations identify and target new audiences by leveraging the power of data. In addition, our solutions enable marketers to be more accountable than ever as our approach helps to solve the challenge of accurately measuring ROI.”
Transmission draws on the experience of the specialist team behind the ongoing growth and success of sister agency Pulse, the media and content marketing agency of choice for the technology sector.