Posi Lock Puller

The award-winning global manufacturer of gear and bearing pullers, Posi Lock Puller has announced a new brand identity for its company and brands, at the eve of the world’s largest industry fair – HANNOVER MESSE in Germany. “Following the incredibly successful opening of the European warehouse and showroom, back in February, and our forthcoming expansion plans around the world – it was an opportune time for us to introduce to the world our new graphic identity, reflecting our heritage of innovation dating back over 40 years,” said Tamara Somerville, CEO of Posi Lock Puller.

Let me take you back to 1970s in the US, Dean Somerville was a farm mechanic who owned a farm shop in North Dakota. Whilst working with a traditional puller on one occasion, it kept slipping off the application and he thought to himself, “if someone invented a puller that actually worked they would sell a million of them,” so that is exactly what he did.

Posi Lock Puller is has announced the opening of its European warehouse and showroom in Brussels, Belgium. “Posi Lock has been a member of the EMEA Power Transmission Distributors’ Association (EPTDA) since 2007 and has served several European and international companies successfully. Building on our strong brand awareness, international reputation, and a legacy of innovation, we want to invest more in our European network and get closer to our distributors,” said Tamara Somerville, Chief Executive Officer of Posi Lock Puller.