Plastic Logic

New research from Plastic Logic suggests that display innovation in product design is being stifled by habitual process and a lack of experimentation. Despite 83% of the engineers surveyed ranking ‘innovating new product features’ as an important priority - and 66% agreeing that the choice of display has a major impact on the end design of their product - only 20% are actually conducting a rigorous assessment of display technologies as part of design projects.