PHMG

Have you ever been on hold over the telephone and had to listen to some awful classical music? The answer is yes because everyone has. Mark Williamson, Sales and Marketing Director at PHMG, explains how design engineers can turn ‘dead air’ created by hold time into a golden marketing opportunity.

Engineering firms’ call handling standards have come into question as the result of a major study into telephone practice. The research conducted by audio branding specialist PHMG, which audited 543 firms in the engineering trade, discovered the large majority risk losing custom by subjecting customers to generic music and audio while on hold.