Liqui Moly

The Chicago Bulls has a new advertising contract with oil manufacturer LIQUI MOLY. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team. “This is our largest-scale sponsorship programme ever in North America,” said Peter Baumann, Marketing Manager at LIQUI MOLY.

Metal rubbing against metal is the quickest way to wear out an engine. It shortens the service life and drives up repair costs. LIQUI MOLY protects engines and for this purpose the additive specialist from Germany offers three powerful agents: Oil Additive, Motor Protect and Cera Tec.

  Many, many years ago it was easy: you did not have to worry about the right motor oil because the same oil was suitable for almost all cars. This is totally different today. Oliver Kuhn, Deputy Manager of the LIQUI MOLY oil laboratory, explains why there is no longer a universal motor oil.

The trend for increasingly less viscous motor oils as a contribution to lower fuel consumption and emissions can be found in all car markets. The German oil and additive specialist LIQUI MOLY has developed a new oil just for Jaguar and Land Rover: Special Tec LR 0W-20.