X-Rite’s Enjoys K2010 Success as Visitors Flock to See Latest Color Control Innovations

X-Rite’s colour control innovations draw a crowd
The X-Rite team were kept busy throughout the show, with visitors keen to see the company’s latest color control solutions. Representatives demonstrated how the company’s portable instruments, including the new MA9X family of multi angle spectrophotometers and other solutions, enable automotive suppliers, packagers, appliance manufacturers and other companies to have precise control over the color of plastics that they blend and process.
The MA94, 96 and 98 instruments help manufacturers identify and maintain the color quality of parts that may originate from different production lines, factories or supply sources, saving them money and time by reducing scrap and the need for rework.

K2010 also provided an opportunity for the X-Rite team to share a drink with the press and introduce journalists to the company’s solutions.

Ken Phillips, Product Manager at X-Rite, comments: “K2010 was the ideal backdrop to showcase our color control solutions and demonstrate to visitors the impact they’d have at their own set-ups. The event was also an excellent opportunity to network with industry professionals. The feedback we’ve received on our solutions has been excellent – we’ve come away with many qualified sales leads.

“The fact that the event attracted so many international visitors underlines its importance in the plastics calendar. It also highlights that the plastics industry has renewed confidence in investing in new technologies that improve color quality and streamline the way they operate.”