Parker And Brammer Announce Strategic Fluid Power Partnership

Parker Hannifin is the world’s largest diversified manufacturer of motion and control technologies, while Brammer is the only pan-European distributor of technical components and related services to customers in the maintenance, repair and operations (MRO) markets.

Charly Saulnier, President Europe, the Middle East and Africa for Parker Hannifin, explains that, “This new partnership is an exciting development for both companies, bringing together two of Europe’s strongest industrial brands, which naturally complement each other. The partnership will enable us to benefit from Brammer’s international expertise in commodity management for multi-national companies, while giving Brammer fast access to our extensive portfolio of fluid power technologies. For our customers in the MRO sector this will result in even higher levels of service and support, and will enhance our ability to help them increase the productivity, efficiency and profitability of their business operations”.

Parker already has one of the world’s most extensive distribution and customer support networks, with a combination of independent distributors, ParkerStores, HOSE DOCTOR mobile emergency hose replacement vans and direct sales operations. Charly Saulnier believes, “The partnership with Brammer in Europe represents an important element in our long term strategy to make Parker products available rapidly and at competitive cost to every customer, no matter where they are located or in which market they operate. It also adds a new dimension to our long established distribution network, complementing the services provided by our existing distributor partners, while allowing us to reach customers that may not previously have had ready access to Parker technology”.

Group Chief Executive of Brammer, Ian Fraser, adds, “The Brammer organisation is growing fast throughout Europe and we’re delighted to be partnering with Parker. There is a natural synergy between our two companies in the MRO sector, with Parker’s extensive product portfolio being complemented by our specialised knowledge of distribution on a pan-European scale. Together, we have the ability both to deliver an exceptional range of advanced fluid power technologies, backed by fast and efficient local, national and international product supply and technical service facilities, and to give customers crucial ongoing support as the European economy begins to return to growth”.

The new partnership agreement covers the following countries: The UK, Ireland, Germany, France, Italy, Spain, Portugal, Belgium, The Netherlands, Austria, Switzerland, Poland, Hungary, Slovakia, and the Czech Republic.