NSK Boosts Its Business in Emerging Markets

1. Objective of establishing the new branches
NSK has established these branches to respond to a wide range of customer needs and improve customer satisfaction.

2. Overview of the new branches

(1) Branch in the Middle East
Branch name - NSK Bearings Gulf Trading CO.
Date of establishment - April 10, 2012
Location - Dubai, United Arab Emirates
Description of business - Sales and technical support covering the entire Middle East,
Main products handled - Bearings, precision machinery and parts
Start of operations - December 2012

(2) Branch in Russia
Branch name - NSK Polska Sp.z o.o. Russian branch
Date of establishment - November 13, 2012
Location - Saint Petersburg, Russia
Description of business - Marketing, sales promotion, technical support in Russia
Main business domain - Industrial machinery business bearings and precision machinery and parts
Start of operations - March 2013

3. About NSK’s business in the Middle East and Russia

In the past, NSK’s sales companies, NSK UK Ltd. a subsidiaries of NSK Europe Ltd. in UK, had been responsible for the market in the Middle East. The NSK Bearings Middle East Trading Co., Ltd. (Istanbul, Turkey) was responsible for developing this business.

During recent years in the Middle East market, manufacturing industries, particularly industries related to infrastructure and petrochemicals, are growing. In line with this trend, demand for bearings is projected to grow also. NSK has been meeting new market needs and developing new contacts in the Middle East by participating in various industrial machinery exhibitions.

With this in mind, NSK has set up its first branch in the Middle East, based in Dubai, UAE, a major business hub in the region and neighboring Gulf countries, with the intention of developing latent demand in the marketplace and expanding sales expansion in the future.

In the Russian market, demand for bearings and other machinery components has continued to grow on the back of steady economic growth driven by industrial development, including the automotive industry and industries related to energy and natural resources such as oil and natural gas. While NSK’s sales companies, NSK Polska Sp.z o.o., a subsidiaries of NSK Europe Ltd. had mainly covered the Russian market in the past, NSK has now established its first branch in Saint Petersburg, Russia, to facilitate its customer.

Saint Petersburg: As Russia’s second major city after Moscow, this city is an industrial center with a strategically located port, a receptive business environment and a stable local government. It is also an international city with many thriving industries, including shipbuilding, machinery manufacturing and metalworking.