Niche Segments Offer New Opportunities for Process Mixing Equipment in Europe, Finds Frost & Sullivan

New analysis from Frost & Sullivan, European Process Mixing Equipment Market, finds that the market earned revenues of $741.4 million in 2013 and estimates this to reach $845.0 million in 2018.

“The need for greater plant automation in niche applications will be a key driver for the process mixing equipment market,” said Frost & Sullivan Industrial Automation and Process Control Program Manager Ashwin Annareddy. “With high scope for technological advancement, the future for mixing equipment manufacturers in Europe is secure.”

However, growth will be tempered by the uncertain economic condition in Europe, which has stalled new projects. Longer life expectancy of high-quality, reliable equipment too will restrict the procurement of new equipment and reduce replacement rates.

In addition, the development of Eastern Europe as an industrial hub and the large-scale transfer of process plants to Poland and Romania will affect the market in Western Europe, particularly the replacement and services segment. Mixer manufacturers must expand their sales and after-sales presence in Eastern Europe to take advantage of this shift and sustain margins.

“Increasing focus on R&D and collaboration with research institutes to design advanced solutions that can cater to customer needs is another key factor for market growth,” stated Annareddy. “While these solutions may not be completely new in terms of technology, they will enable improved usability and application specificity for niche segments and broaden the consumer base for suppliers in the European market.”