Industrial automation portfolio rebrands

5th June 2018
Posted By : Mick Elliott
Industrial automation portfolio rebrands

OpreX is a new comprehensive brand for Yokogawa Electric’s industrial automation (IA) and control business. The OpreX brand represents excellence in the technology and solutions that Yokogawa cultivates through the co-creation of value with its customers, and encompasses the entire range of the company’s IA products, services, and solutions.

With the new OpreX brand, Yokogawa will deliver integrated solutions that support a customer’s transformation and growth through the lens of its business needs.

The brand comprises five categories.

OpreX Transformation offers comprehensive solutions that take the broad view in driving excellence throughout an enterprise’s business activities, from production through to supply chain optimisation, and risk and business management.

OpreX Control brings reliable control systems that respond quickly to changes in management and operations and establish the foundation needed for high efficiency, high quality, safety, and stability in plant operations.

OpreX Measurement delivers field instruments and systems that enable high precision measurement, data acquisition, and analysis.

OpreX Execution offers flexible, agile project implementation services, built on a strong global track record and OpreX Lifecyle is the brand for maintenance and development services designed to deliver optimised operations over the entire plant lifecycle whilst working side-by-side with customers.

In the coming months, Yokogawa will be strengthening the product, service, and solution portfolio under the OpreX brand.

These represent the company’s integrated approach to industrial automation, and are designed to enable the realisation of Synaptic Business Automation, which is the guiding concept for the Yokogawa IA and control business.


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