Catalog Data Solutions Customer, Advanced Machine & Engineering, Doubles Online Sales Leads

Advanced Machine & Engineering Co. (AME) is a Rockford, Illinois based manufacturer and distributor, originally established in 1966. In August 2007 AME added CAD downloads to their website to meet their customers’ request for online CAD drawings of its products. “CAD downloads almost doubled our lead volume within 60 days of setup. We have seen a dramatic increase in new business while simultaneously offering a valuable service to our current customers.” said Tom Watson, Director of Global Marketing for Goellner, Inc., the parent company. “Over 40% of the CAD downloads are by new contacts, which have given us a rich new source of qualified sales leads. Working with CDS to build the CAD models enabled us to complete this project with only a minimal impact on our own engineering team.”

“We are delighted by Advanced Machine & Engineering success in such a short space of time”, said John Major, CEO of CDS, “their experience further underlines the measurable value of CAD downloads as an unmatched online sales lead generation tool for industrial suppliers.”

Studies show that over 90% of designers and engineers now use the Internet to locate components for their new designs. CDS helps industrial suppliers and distributors grow sales and strengthen customer loyalty through interactive online catalogs, ecommerce, 3D CAD model delivery and product configurator solutions.