Bauer targets global growth with German engineering quality and Altra’s worldwide support and distribution network

“In addition to our strong market position in Germany, we already have a well-established sales network in Western and Eastern Europe, Russia, China - and also the United States, where Altra Industrial Motion is headquartered, providing us with unprecedented access to the key North American market.” said Mr. Gerald Ferris, Vice President Global Sales Altra. “Our objective, now, is to expand this network, progressively, using the synergies and cross selling opportunities of existing Altra brands in key target global markets, such as food and beverage, energy and materials handling.”

Mr. Yasar Yuce, Bauer Sales Manager confirms, “Our sales proposition to global markets could not be better. We offer the quality and reliability benefits of a German- engineered product, across a wide range of geared motors: helical, bevel, shaft mounted, worm, overhead monorail and inverter units (including IE4 options) for general applications, plus ATEX rated units for use in hazardous environments, and the innovative market leading AsepticdriveTM and CleanDriveTM geared motors for food, beverage and pharmaceutical applications.”

One of the key elements of Bauer’s growth in global markets is Altra’s commitment to achieving synergy across its many leading brands: a strategy that delivers market- leading positions in all countries in which the company operates. A second element is Altra’s investment in manufacturing (not badge engineering) across its many brands, to achieve the quality, excellence and cost benefits customers expect in global markets.

Also underpinning Bauer’s global growth strategy is the Altra Business System (ABS), a comprehensive business management system designed to achieve world-class excellence that focuses on improvements in quality, delivery, and cost to drive customer satisfaction. ABS also provides the tools to achieve specific business objectives with the involvement of all associates.

In order to produce world-class, quality power transmission components at competitive prices, Altra uses an integrated approach to manufacturing that manages equipment, materials, and people in the most efficient manner, while ensuring a safe and secure working environment. Some of the key principles followed include: Kanban, JIT, Jidoka, Kaizen and standardised work. Kaizen, or continuous improvement, is also one of the main drivers of the Altra Business System. Its primary objectives are to identify and eliminate waste in all areas of a facility, including the manufacturing, purchasing, and administrative processes.