There is no question that the digitisation of all areas of life and work creates new business models. In the DACH region, the connection of digital transformation of products and manufacturing has been dubbed “Industrie 4.0” – industry 4.0. Obviously, this is not just about setting up a PC at the manufacturing line and hooking it up to the internet. Rather, the goal is to gain a competitive advantage, be it through raising efficiency or generating new offers, from leveraging the data collected as well as networking operational technology (OT) and information technology (IT).