Burson-Marsteller UK

Burson-Marsteller UK (B-M UK) and its sister agency, Penn, Schoen and Berland (PSB), today launched a transport study which found that six out ten people would be favourable to a Pay-As-You-Drive (PAYD) system of charging motorists. The survey also shows the general public believe that the electric car will be key to solving future transport challenges. The survey which questioned both consumers and transport experts revealed an overwhelming 64 percent of consumers said they would support a PAYD replacement system, where drivers could pay for their road use depending on which roads they use, and when they use them, so long as this was a replacement for fuel duty rather than an additional charge. Transport experts however believed that the implementation of Pay-As-You-Drive was a political impossibility as no government would risk upsetting the public with what is perceived to be an unpopular measure. Transport experts also warned that the advent of the electric car could potential