Project Development Consultants Ltd launch new website to support highly targeted marketing campaign.

“It is important for every company to ensure that its website presents a good showcase of capabilities, and this is particularly true of internet solutions businesses like ours,” says Paul Bromby, CEO. “Web technologies move so fast these days that sites which fail to keep pace quickly look outdated.” PDC’s new website has strong graphics, clear messages and demonstrates the very latest in on-line technologies.

PDC is more than just a web design agency that hosts websites. It is the company’s strategy to develop long-term partnerships with clients, building an in depth knowledge of each business and where it is heading. Bromby elaborates, “Because of the way we work with our clients, it had become clear that we needed to specialise in certain industry sectors and promote our services accordingly. With a background in engineering, this is the market we understand best: an obvious target.”

The new website reinforces this focus on the engineering sector whilst detailing PDC’s core strengths in the development of content management systems, search engine optimisation and intranet/extranet development.

Anne Wilde, former Marketing Director of PDC client, Keronite Ltd, explains “companies these days want greater flexibility and the facility to make changes to their website as quickly and cost-effectively as possible. But there is no point having an outstanding website if it fails to attract traffic and generate business, so a good ranking with the search engines is equally important.”

As the many case studies clearly demonstrate, PDC understands what today’s engineering companies need from their website. Their own site is now successful in proving that they know how to deliver it. As part of a highly targeted marketing campaign arising from a recent review conducted under the East Midlands Transport iNet Brokerage Scheme, PDC is actively reaching out to businesses in the East Midlands and neighbouring regions that could benefit from a similar review of their own web presence.